Metasearch
Metasearch Optimizer
Push live rate and availability streams to Google Hotel Ads, Trivago, Kayak and Trip.com. Bids are optimised automatically to hit a target ROAS defined per channel.
The module includes conversion tracking, dynamic remarketing lists and channel-level ROAS dashboards. Certified Google Hotel Ads Integration Partner since 2021.
Channels supported
Live-rate streaming plus automated bidding on the four major hotel metasearch platforms.
Google Hotel Ads Trivago Kayak Trip.com Metasearch Skyscanner Hotels Wego
How the auto-bidding works
You set a target ROAS per channel — the engine adjusts CPCs hourly to hit that number.
1
Set target ROAS
Typical settings: 5:1 on branded queries, 3:1 on generic destination queries.
2
Auto-adjust CPC
The engine reads conversion data hourly and rebalances CPCs to converge on the target.
3
Report and iterate
Weekly reports show ROAS per channel, per room type and per date range.